> For the complete documentation index, see [llms.txt](https://area53network.gitbook.io/area-53-final/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://area53network.gitbook.io/area-53-final/economics/marketing-target.md).

# Marketing target

![](/files/bvjeJHAwtVaEutGjECKa)

The primary purpose of Game NFTs is to serve some function in a game environment. It may consist of playable characters, weapons, items, or land.

Play-to-earn games are among the most promising developments from the NFT game space, and Axie Infinity leads the way. Axie’s already done $2 billion in volume, most of it coming in just the last few months. Even more impressive.

Axie has more owners than any other NFT at over 1.8 million. The next closest is Top Shot, with over 560,000. Regardless of what happens to either product, both have been great on-ramp for new NFT buyers.

Core NFT gaming will total $2.7 billion in volume in 2021, about 13% of total NFT volume.


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